Thursday, October 5, 2006

Tip - Group Tightly Related Keywords

Tip - Group Tightly Related Keywords

When setting up your campaigns, be sure to keep your keywords grouped together in tightly related groups and write specific ads for each of those keyword groupings.

Not only does this help you stay organized and better understand the flow of your campaigns, but if you are using content targeting, it will also help Google better determine the relevance and the sites in which to show your ads.

Content targeting uses the text of your ads and the keywords in your keyword list to help determine where you ads are shown. The more specific and tightly related you can keep your ad groups, the better targeted your contextual ads will be.

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