Click Fraud: Defining the Context of a Problem (Part 1)

Click Fraud: Defining the Context of a Problem (Part 1)
Copyright © 2006 Jim Hedger, All Rights Reserved


Everyone involved in search marketing considers Click Fraud a
problem issue though to what degree problems exist depends on who
is looking at the issues. Pay-Per-Click (PPC) search advertising
is the golden goose that makes the major engines financially
viable but the success of the PPC model, mixed with the nature of
the 'net can make PPC advertising a double-edged sword for
advertisers.

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Tags: Adsense, Adwords, Blogging, Click Fraud, Invalid Clicks, Definition, Search Engine, Engines, Industry, PPC, Pay Per Click,