Tuesday, September 5, 2006

Tip: Stuck for Ideas?

Stuck for Ideas?

Ever get stuck for ideas when writing your ad copy?

Here's a tip.

Take a look not only at your competitors' ads, but go to your competitors' sites and see what their headlines, subheadings and information they are using on their landing pages.

If their ads have been showing for a long time, chances are these landing pages convert, and what is converting people is the copy, so why not take this proven copy and reword it into your own?

Building a "swipe file" is one of the quickest ways to get proven ad copy in the least amount of time.


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